Senior Strategic Planner-Freelance
The freelance senior digital strategist role is responsible for the development of strategic responses for a key client in the Sydney business. The strategist will uncover market insights for key clients to develop digital strategies. Working closely with Account Service, Experience Design and Creative, the senior strategist will lead the development of strategies for campaigns, social media, communications and ecosystems across digital and social.
The responsibilities of this role include...
- Ability to work independently and hit the ground running.
- Creating strategies that include comms plans, customer journeys, creative briefs and proposition development, as well as messaging approaches.
- Confidence in working with senior client stakeholders and be persuasive when presenting work.
- Experience in work with global or APAC clients, interpreting briefs in a way that is relevant to the AU market.
- A strong grasp on digital and social innovation and what’s new in the industry.
- Ability to work closely with partner agencies to deliver integrated responses.
- A focus on proving effectiveness of work.
- Ability to deliver work end-to-end managing expectations both internally and with clients
Experience we’re looking for...
- 5+ year's experience in digital
- 3-5 year's experience in digital strategy, including social
- Experience working in an agency environment
- Experience working outside of digital across ATL or integrated work a benefit.
- An ability to extract business requirements, objectives and opportunities for clients In-depth knowledge of each digital channel
- Exceptional communication skills –presentations, workshops and relationship development
- Understanding of research sources i.e. Google Analytics, Roy Morgan, etc
- Attention to detail
- Ability to prioritise important tasks and work independently